Visual ID designed BMW’s set for the launch of the new 5 Series


Stockholm, Jan 2, 2019 ( – For years, Visual ID has had the pleasure of thinking up new ways to showcase the latest that BMW has to offer. From Nordic unveilings to specialty pop-ups, we have worked to deepen BMW’s relation with fans at important affairs.

They admit that it helps that these vehicles excite drivers regardless of age, gender, or background.

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When BMW Sweden set out to create an experience outside of their regular dealerships, like the launch of a new model, or to activate their brand for an event, Visual ID interprets the brand & vision in order to create tailor-made concepts fitted to specific locations. The aim is often to wow an audience and leaves long-lasting impressions. They have been told they do pretty well at that.

Visual ID designed BMW’s set for the launch of the new 5 Series. Exhibitions took place in Stockholm and Gothenburg within the audience were retailers, press, and others closely connected with the brand.

The event areas were old factory premises. Using modern LED-lighting and by let BMW’s high-tech cars meet this very industrial environment we created a contrast which made for a strong visual effect and the design is now award-winning. Golden Square 2016.

(Installation was built from our design by Dohrns Exhibition & Events)

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Example of pop-up

Source :Visual ID

This article was originally published by IssueWire. Read the original article here.

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