Football Is For The Fans Launches Crowdfund Capital Raise Featuring New York Cosmos™ Heritage — Fan-Owned Football

New York City, New York Jul 7, 2025 (Issuewire.com) - Football Is For The Fans Inc today announced the launch of its crowdfund capital raise to support a groundbreaking fan-owned football model, built on reclaiming some of Americas most iconic soccer brands, including New York Cosmos, LA Aztecs, and Chicago Sting.

The initiative aims to dismantle the billionaire-controlled franchise model that has dominated modern football, instead delivering a transparent, community-led, and fair alternative that puts fans back at the center of the game.

The crowdfund capital raise is currently open for early supporters, with a public launch scheduled for July 10 at 9:00 AM ET.

Important Note: Football Is For The Fans Inc. is not affiliated with any other Cosmos organization or any other third parties. The company operates independently, with trademark applications pending for New York Cosmos and other classic NASL-era brands. This release is part of a testing the waters campaign to gauge investor interest ahead of a potential formal offering.

Scott Michaels, founder of Football Is For The Fans, commented:

We built Football Is For The Fans to break billionaire greed once and for all. This is a rebellion, not a franchise. Fans deserve authentic, affordable, community-first football that belongs to them not to corporate boardrooms.

Key elements of the project include:

• Incorporation in the United States with a community-benefit partnership in the UK

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• Dual UK/US trademarks protecting legacy club names

• A transparent cap table and priority investor returns

• Funds ringfenced for football programs and community reinvestment

• Legal protections in place to secure intellectual property

Impact Commitments:

Football Is For The Fans has pledged a range of community-driven initiatives, including free tickets for local schools, mental health and social inclusion programs, affordable fan-first ticketing, community voting on club rules and kits, pathways for released academy and semi-professional players, and disability-accessible matchdays.

No child, family, or community member should be excluded from football, Michaels added. Were returning the magic of this sport to the people who built it.

Growth Targets and Pipeline:

• 8 to 12 NASL clubs targeted within five years

• Projected $40 million annual breakeven

• Target $60 million per club sale (12x EBITDA benchmark)

• $480 million total club sales projection

• IPO goal within five years

In addition to its flagship platform at FootballIsForTheFans.com, the group is developing ProFootballers.com for fan-backed player investment and NSLOfficial.com for club-backed equity opportunities.

Traction to Date:

• 22,000+ Substack subscribers

• 4,000 LinkedIn followers

• 1,900 organic X (formerly Twitter) followers

• Soccer Bowl festival scheduled for July 4th weekend

• British stadium partners shortlisted

• Active player trials underway

• Sponsorship discussions progressing with local and grassroots brands

Timing and Market Opportunity:

The project is strategically aligned with the July 4th American Independence Weekend, the build-up to the 2026 World Cup, and growing frustration among fans with billionaire ownership. Football Is For The Fans aims to channel this momentum into a festival-driven, family-friendly, and historically inspired fan experience combining football, music, food, and community.

Investor Safeguards:

• Priority returns for crowdfunding participants

• Fully transparent cap table

• Dual jurisdiction trademarks

• Legal counsel retained

• Community-benefit CIC partnership in the UK

• Funds reserved exclusively for football reinvestment

About Football Is For The Fans

Football Is For The Fans Inc is a fan-first, community-aligned football enterprise committed to reclaiming the soul of the worlds greatest game. Through heritage club revivals, inclusive programming, and transparent governance, the platform empowers fans to become genuine stakeholders in their clubs and the sports future.

For more information, investor materials, or to participate in the crowdfund, please visit: footballisforthefans.com

Press Contact:
[Scott "Matchmaker" Michaels]
Founder, Football Is For The Fans